Liquid Downy Softener is an example of high end fabric treatment. Downy puts a premium investment with efficient and high quality care in every bottle produced. Downy softener formulations are designed to penetrate and cushion every fiber in your clothes and increase softness, while protecting from wrinkles and static. Downy cares and puts high dressing attention to needs and ensures effectiveness and safety to compliance, making their products safe to use. Knowing the needs of fabric softening add-ons during laundry cycles, Downy is able to add a premium experience to the user's lifestyle and sophistication. Effective and high safety standards wraps in satisfaction every use, even in top-load and front-load washers. Each of Downy bottles is an investment to elevate customer experience of soft and fresh laundry every time. Liquid Downy Softener is a total premium experience.